Mona Moussly, Sky News Online
Apple's iPhone has been knocked off a list of the nation's top five favourite handsets - as Android mobiles lead the race for smartphone dominance.
Costly iPhone is being beaten by over 800,000 deals giving away free smartphones.
Competing against cheaper models and rival Android software - especially those made by HTC - the iPhone4 fell three places to number 6, according to comparison website uSwitch.
The website's new mobile tracker, which ranks the top handsets based on live searches and sales, showed HTC dominating the top three spots with HTC Desire, HTC Desire HD and HTC Wlidfire.
Competing against cheaper models and rival Android software - especially those made by HTC - the iPhone4 fell three places to number 6, according to comparison website uSwitch.
The website's new mobile tracker, which ranks the top handsets based on live searches and sales, showed HTC dominating the top three spots with HTC Desire, HTC Desire HD and HTC Wlidfire.
The tracker also showed Android-operated handsets were a consumer favourite in the mobile market.
Half of the most popular mobiles are now running on the Google-owned operating system.
The tracker also showed Android-operated handsets were a consumer favourite in the mobile market.
Half of the most popular mobiles are now running on the Google-owned operating system.
Ernest Doku, technology expert at uSwitch.comA free handset is a much more attractive proposition than shelling out for one - especially at iPhone prices.
Ernest Doku, technology expert at uSwitch.com, said: "The competition is taking a huge bite out of Apple's market."
Android's success has been attributed to its thousands of 'apps' developed to allow specific and unique functions like the ability to silence a call by turning the phone over.
Added to that, Mr Doku said customers were also turning away from the iPhone4, which costs £500, because of more than 800,000 deals currently giving away a smartphone for free.
"A free handset is a much more attractive proposition than shelling out for one - especially at iPhone prices," he said.
The Blackberry Curve moved up to fourth place with enticing pre-pay deals and free handset offers starting from just £20 a month. Samsung's Galaxy S took the fifth spot.
Android's success has been attributed to its thousands of 'apps' developed to allow specific and unique functions like the ability to silence a call by turning the phone over.
Added to that, Mr Doku said customers were also turning away from the iPhone4, which costs £500, because of more than 800,000 deals currently giving away a smartphone for free.
"A free handset is a much more attractive proposition than shelling out for one - especially at iPhone prices," he said.
The Blackberry Curve moved up to fourth place with enticing pre-pay deals and free handset offers starting from just £20 a month. Samsung's Galaxy S took the fifth spot.
uSwitch's Top 10 Handsets:
1. HTC Desire (pictured).
2. HTC Desire HD.
3. HTC Wildfire.
4. Blackberry Curve 8520.
5. Samsung Galaxy S.
6. Apple iPhone 4 (16Gb).
7. Motorola DEFY.
8. Sony Ericsson S500i.
9. Samsung G800.
10. Samsung i600.